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{ management bios }
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". . . the hardworking people at Campaigners' headquarters deserve a compliment from the field. They always respond to anything I might ask them in a timely fashion, they are extremely friendly and very professional."
-Axel V., Delegate
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MELISSA ORR |
| President and CEO |
Melissa Orr is a visionary leader and a pioneer in the development of outsourced sales and marketing teams.
Early in her career at Hewlett-Packard, Melissa became aware of a need for effective field marketing support to activate brands at retail. When she joined Sofnet, this awareness prompted her to create a highly successful field sales and marketing team consisting of high-quality outsourced personnel. This program proved to be a powerful marketing tool which Melissa continued to implement at subsequent companies such as Central Point Software, Symantec and Network Associates.
From there, Melissa established Campaigners in 1997, with the vision of creating a performance driven company that would set new standards in collaboration and responsiveness, while delivering exceptional results for clients. Under Melissa's leadership, Campaigners has launched thousands of successful field marketing programs and "street teams" for a diverse set of blue chip clients.
In January 2007, Advantage Sales & Marketing (ASM) purchased Campaigners, retaining Melissa as President. As a key player in the ASM network of companies, and with Melissa's leadership, Campaigners is now poised for significant additional growth across a variety of industry sectors.
Melissa is active in the Young Presidents Organization (YPO) peer participant forum and she was named the Ernst & Young Entrepreneur of the Year for the Greater LA area in 2004, going on to become a National Finalist in the same competition. Under her leadership, Campaigners has been named to the Inc. 500 list of the fastest growing privately held companies in America; the Promo 100 list for the last four years consecutively and the Los Angeles Business Journal's list of the 100 fastest growing companies in Los Angeles County two years running.
Melissa grew up in Kansas City, KS and received her Bachelor's degree from Emporia State University, Emporia, KS. She now resides in Manhattan Beach, CA, with her husband and two young sons.
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GREG BOLES |
Vice President,
Business Development & Strategic Planning |
Greg Boles brings to Campaigners a strong background in operations, finance and sales. Greg began his career as a management consultant at LEK/Alcar Consulting Group after graduating from the Wharton School of Business. In 1997, Greg joined PageOne Business Productions, the venture capital arm of Kellogg & Andelson Accounting Corporation, as a senior analyst where he assisted early stage and middle market companies with strategic planning, capital raising and mergers and acquisitions. After PageOne, Greg spent three years at Wareforce.com, as Director of Operations, during which time he spearheaded the expansion of the computer reseller''s operations from 100 to 400 employees, and revenue growth from $60 million to $200 million.
Greg joined Campaigners in 2001 as VP of Operations, responsible for all facets of sales and marketing campaign client execution including: field recruiting, training, management, client reporting and analysis. During the 5 year period of 2001-2005, Greg personally managed over 75 retail sales, marketing and promotional campaigns on behalf of Campaigners' Fortune 500 client base. Currently, as VP of Business Development & Strategic Planning, Greg continues to play an executive, consultative role with existing and prospective clients to help them develop field based, retail: sales, training & event marketing promotional strategies that deliver quantifiable results.
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JEFFREY METZ |
| Vice President, Client Team |
Jeff Metz is a globally astute executive with broad-based experience in general management, sales, marketing, and retail buying & merchandising.
Jeff comes to Campaigners from Advantage Sales & Marketing where he served as National Client Team Leader overseeing large client relationships such as GlaxoSmithKline, Revlon and Wyeth, managing over $30M in revenue. While supporting the Non-Food Client Team, Jeff developed a very impressive record of filling in whitespace and creating client value. In a first ever, Jeff was awarded the coveted "Broker of the Year" award by one of his clients for his proactiveness and excellence in managing their business – an award traditionally reserved to agency partners with direct market and customer responsibility.
Prior to joining Advantage Sales & Marketing, Jeff spent over 10 years with the Colgate-Palmolive Company in roles of increasing leadership. In his last position, Jeff was General Manager for the Baltics with responsibility for leading the overall efforts of a $23M, 30 person subsidiary operation. Under Jeff's leadership the company achieved record sales, profit and market share results and was named one of the Top 100 "Best Managed" companies in the Baltics for consecutive years.
Jeff began his professional career at Ralph's Grocery Company in Los Angeles where he spent over 12 years in both store operations and buying/merchandising capacities.
Jeff has his MBA from the University of Southern California and his BA in Advertising from San Jose State University.
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MARK FORDHAM |
| Vice President, Field Operations |
Mark Fordham joined Campaigners in 2006 as Account Director, responsible for managing all client execution and sales components on Campaigners' largest Retail Sales program. He has over eight years of hands-on retail field marketing experience, having launched large-scale, nationwide retail marketing campaigns and programs for many Fortune 500 clients including AT&T, Epson, Vonage, Sprint, and Samsung.
Now as the Vice President of Field Operations, Mark has global responsibility for Field Recruiting, Field Operations, third party affiliate relationships, Quality Assurance, Fulfillment, Data Operations and all new program launches. As a permanent member of Campaigners senior leadership team, Mark assists in designing Campaigners' long-term growth strategies for expansion and client effectiveness.
Prior to joining Campaigners, Mark worked for a number of organizations focused in retail marketing, bringing measurable results and positive ROI back to clients in a number of verticals.
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