|
Cutting-edge marketing technology helps
Campaigners CEO win “Realizing Business Potential Award”
REDONDO BEACH, Calif. (June 29, 2004)
Melissa Orr, president
and CEO of Campaigners, beat the odds and was named a winner of
the prestigious 2004 Greater Los Angeles Ernst & Young Entrepreneur
Of The Year® award. A perennial underdog, Melissa has been a
finalist three years in a row but has always competed against larger,
more established companies. This year, Melissa was selected by a
distinguished panel of eleven business leaders and honored at a
banquet held on June 29 at the Beverly Hilton Hotel.
Compared to the multi-million dollar manufacturing plants and retail
chains founded by other Los Angeles entrepreneurs, Melissa’s
self-financed sales and marketing agency seems unimposing. Until
you see a client list that reads like a “Who’s Who”
in the Fortune 500, including AOL, Motorola, Microsoft, Fuji and
Heineken. And until you realize that Campaigners has experienced
a 5 year growth rate of 413%, making it one of the fastest growing
promotional agencies in the nation and a member of the Inc. 500.
Melissa is the first entrepreneur in the Los Angeles area to receive
the “Realizing Business Potential Award” sponsored by
Microsoft. The Realizing Business Potential Award recognizes younger
companies that have demonstrated success and growth by leveraging
computer related technology in their business. In fact, technology
is a primary reason for Campaigners’ success.
A modern operational marvel, Campaigners’ launches elaborate
marketing programs, involving thousands of sales representatives,
from its modest headquarters in California and New Jersey. The key
is an online management and tracking system called ResultsNOW™.
ResultsNOW beams schedules, instructions and other information to
and from reps in the field, enabling the distributed sales force
to act as a cohesive, highly trained unit. Just as important, ResultsNOW
enables Campaigners’ clients to instantly see how their products
and promotions are performing at hundreds of retail stores and events
throughout the country. Because clients instantly see results, they
don’t hesitate to sign up for more business. And they are
more and more likely to choose Campaigners over competing agencies
that are seven or eight times its size.
“Entrepreneur Of The Year award winners embrace the entrepreneurial
spirit and determination needed to achieve success,” said
Tony Radaich, Ernst & Young Entrepreneur Of The Year Program
Director for Los Angeles. “Ernst & Young is proud to recognize
and support these leaders and their companies.”
“Our technology is a huge advantage for our clients,”
said Melissa. “I am very proud to receive this award, and
I would like to thank Ernst & Young and recognize the outstanding
Campaigners team that helped make this possible.”
***
About Campaigners, Inc.
Campaigners, Inc. is a sales and marketing agency that specializes
in retail sales programs, product demonstrations, events and promotions,
and sales force training. The company is built from the ground up
to deliver reliable, quantifiable results, and has developed hundreds
of campaigns for Fortune 500 companies including Fujifilm, Intel,
Samsung and AOL. Headquartered in Redondo Beach CA, Campaigners
has satellite offices in the San Francisco Bay area and New Jersey,
and has a field staff of more than 3,000.
About The Ernst & Young Entrepreneur Of The Year® Awards
Program
The Entrepreneur Of The Year awards program was created and is
produced by professional services firm Ernst & Young LLP. As
the first award of its kind, the Ernst & Young Entrepreneur
Of The Year recognizes outstanding entrepreneurs who are building
and leading dynamic and growing businesses. The program honors entrepreneurs
through regional, national and global award programs in over 100
cities and 35 countries.
Entrepreneur Of The Year and logo are registered service marks
of Ernst & Young LLP.
|
