{ adaptec }
"I've worked with a number of Field Sales Services firms – Campaigners consistently over-delivers on their promises."
–Kim S., Consumer Channel Manager, Adaptec
OBJECTIVES
• Build brand awareness
• Generate retailer enthusiasm and support
• Increase training among retail associates and consumers on product features and benefits
• Promote CompUSA's "Grand Slam" contest
SOLUTION
• Conducted formal and informal product trainings for retail sales staff, user groups
and consumers
• Implemented weekly online training for retail sales associates via ChannelChampions
• Created e-mail blast marketing to support "Grand Slam" contest and drive retail staff to
increase Adaptec sell-through
• Participated in CompUSA grand opening weekend and Back-to-School initiatives for Adaptec
• Implemented a real-time Internet reporting system (ResultsNow™) enabling immediate sales
tracking, stock out information, and consumer behavior data
RESULTS
• Achieved 186% ROI
• Conducted in-person training on product features and benefits
for over 12,000 retail sales
associates and online training for an additional 1,465 associates
• Prevented out of stock incidences at retail
• Collected pertinent consumer data for product development
and packaging design
• Exceeded previous provider's annual ROI results in less than
6 months
• Increased retail sell-through by 20% for the stores with
Campaigners coverage
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