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| FUJIFILM SNAPS TOP SPOT IN ITS CATEGORY WITH CAMPAIGNERS |
THE CHALLENGE: Increase retail sales during Q4 through education, differentiation and in-store selling.
WHEN: Q4 holiday selling season
WHERE: Best-performing consumer electronic retail stores in top 50 markets
WHO: College-educated Campaigners Delegates trained over 3,600 retail sales associates to increase mindshare, ensure Fujifilm as a top-recommended brand, and sell - and up-sell - product.
HOW:
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Used Campaigners MaximizeNOW retail store analyzer to select stores with the highest potential for sales success, market by market.
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1:1 personal sales/demo presentations to educate consumers at purchase-making decision point.
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RESULTS: 252% ROI
Increased market share and trumped the competition!
TO VIEW MORE SUCCESS STORIES CLICK HERE
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