{ samsung }
"What sold me on Campaigners
was their top-notch account management team and Delegates. They
are experienced, enthusiastic and do an excellent job driving our
program."
-Samsung Telecommunications
America
OBJECTIVES
• Support the launch of new mobile phones at retail chains
where the sales associates were
not familiar with Samsung's products
• Increase awareness of the new product and its features to store managers and associates,
as well as the consumer
• Collect consumer and market information for Samsung
SOLUTION
• Designed a SalesDay program employing Delegates to interact with retail staff educating them
on the Samsung brand and products
• Recruited and trained specialized Delegates to visit retail
stores
• Implemented a real-time Internet reporting system, ResultsNOW™, enabling immediate
response to online reports
• Created a consumer database for future marketing efforts
RESULTS
• 543% ROI
• Exceeded daily unit sales goals by 225%
• Surpassed Samsung's goal for retail store staff trained
on the sales floor by 113%
• Enhanced Samsung's national training efforts by utilizing Delegates to conduct regional
trainings, vendor days, grand openings, and retailer manager shows
• Increased sell-through on Samsung products as a result of
increased store visits and training
• Established long term relationship with the retail sales
associates and store management
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