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"Campaigners
executed a
cost-effective
Q4 program
that delivered
an impressive
ROI."
-- ALLAN HOLLAND,
NATIONAL PRODUCT
MGR, JVC
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| JVC RECORDS A Q4 RETAIL SALES SURGE FOR CAMCORDERS |
THE CHALLENGE: Launch new product. Increase Q4 sales and brand awareness through nationwide merchandising, education and strategic inventory management.
WHEN: October - December peak retail holiday shopping season
WHERE: National retailers such as Wal-Mart, Best Buy, Sears, and Circuit City. Regional CE chains such as Fry's, BrandsMart, HH Gregg, and Conn's.
WHO: Over 80 dedicated JVC field Delegates & a nationwide merchandising force
HOW: "Q4 TRIPLE PLAY"
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Over 700 SalesDays - Drove retail sell-through, generated brand awareness and collected market research/consumer insight and competitive information.
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Retail sales-associate training in over 1,200 stores nationwide - Provided 1:1 merchandising and product training. Created JVC "brand ambassadors" to continue momentum.
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Merchandising - Used real-time inventory/compliance data to improve product positioning/restocking inventory, maintain POP and POS displays and ensure consumer-ready shelves.
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RESULTS:
Increased ROI
Drove increased JVC retail sales
Provided competitor field intelligence
Built consumer brand awareness and loyalty
TO VIEW MORE SUCCESS STORIES CLICK HERE
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