{ motorola }

OBJECTIVES

• Develop a creative solution for Motorola that would build awareness and increase sales
   of their IMfree product
• Create a program targeting teens and tweens
• Drive consumers to Wal-Mart for purchase
• Educate and motivate retail sales associates to sell IMfree units

SOLUTION

• Developed a 10-week Motorola IMfree Mall Tour with a branded Dodge Durango to cover
   10 US markets
• Created an inviting “chill-out” area with a branded kiosk and bean bags to engage
   teens and tweens to hang out and experience the IMfree units
• Used mall events to create a buzz for IMfree and drive consumers to Wal-Mart for purchase
• Implemented an in-store Sales Call Program to train retail sales associates and build
   mindshare of the IMfree units at 2,400+ Wal-Marts
• Produced the Motorola IMfree Sweepstakes to generate more excitement and gather
   consumer data for future Motorola marketing programs
• Distributed Motorola branded giveaways at events to further increase mindshare and hype

RESULTS

• Achieved a 100% lift in sales of IMfree in over 12 weeks
• Received over 3,000 entries for the Motorola IMfree Sweepstakes
• Created a positive buzz for IMfree to over 7,000 teens and tweens