{ adaptec }

OBJECTIVES

• Build brand awareness
• Generate retailer enthusiasm and support
• Increase training among retail associates and consumers on product
   features and benefits
• Promote CompUSA's "Grand Slam" contest

SOLUTION

• Conducted formal and informal product trainings for retail sales staff,
   user groups and consumers
• Implemented weekly online training for retail sales associates via
   ChannelChampions Created e-mail blast marketing to support "Grand
   Slam" contest and drive retail staff to increase Adaptec sell-through
• Participated in CompUSA grand opening weekend and Back-to-School
   initiatives for Adaptec
• Implemented a real-time internet reporting system (ResultsNow™)
   enabling immediate sales tracking, stock out information, and consumer    behavior data

RESULTS

• Achieved 186% ROI
• Conducted in-person training on product features and benefits for over
   12,000 retail sales associates and online training for an additional 1,465
   associates
• Prevented out of stock incidences at retail
• Collected pertinent consumer data for product development and
   packaging design
• Exceeded previous provider's annual ROI results in less than 6 months
• Increased retail sell-through by 20% for the stores with Campaigners
   coverage