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"On behalf of my peers at Cox, I would like
to tell you all how proud of THIS TEAM we are. Each Delegate exemplifies
the kind of character we strive for in our own employees - professional,
responsible, ethical and dignified."
– Kelly W., Retail
Marketing Specialist, Cox Communications
Campaigners assisted Cox in seizing retail opportunities during the hectic holiday season. Our Delegates increased Cox's product awareness by training of retail sales associates and focusing on customer interactions. By improving the retail experience, Campaigners assisted Cox in achieving a 131% ROI. This is significant as Campaigners was selling a service and not a tangible product.
OBJECTIVES
• Increase subscriptions for Cox services
• Generate retailer enthusiasm and support
• Trained retail associates on various Cox products and benefits
of
bundling services
• Increased consumer awareness on Cox products and services
• Collect valuable market intelligence
SOLUTION
• Developed a Holiday SalesDay Program with Weekend Warriors
and Demo Days
• Conducted informal product trainings and seminars for retail sales
staff
• Conducted informal product discussions with consumers
• Implemented a real-time internet reporting system (ResultsNow™)
enabling immediate sales tracking and consumer behavior data
RESULTS
• Achieved 131% ROI
• Participated in Discovery Channel's Shark Week and TNT Nascar
initiatives for Cox
• Supported Cox in the TNT/Best Buy Nascar event with an indoor
and outdoor reps, to maximize Cox's presence in the
event
• Conducted in-person training on Cox products' features and
benefits
to over 16,000 consumers and over 3,200 retail sales
associates
• Collected pertinent consumer data measuring traffic patterns,
sales
data by location, etc. for future product and program development
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