{ fujifilm }

Fujifilm emerges above their competition and builds brand awareness with Campaigners' ongoing training initiatives, SalesDays, and event management programs. Our Fujifilm campaign continues to be successful - it has helped the Fuji 2650 be the #1 Selling Digital Camera in its category according to NPD Techworld.

OBJECTIVES

• Build brand awareness
• Train retail staff and consumers on product features and benefits
• Increase sell-through

SOLUTION

• Designed a Holiday Shared Solutions SalesDays Program, enabling
   Fujifilm to demonstrate their products while sharing event costs with
   event partners
• Supported Fujifilm's sponsorship of the Jones Beach Concert Series with    Campaigners Delegates staffing Fujifilm's booth and demonstrating
   products
• Enhanced Fuji's national training efforts by utilizing Delegates to train
   retail staff during SalesCalls and using ChannelChampions for on-line
   training
• Implemented a real-time internet reporting system (ResultsNOW™)
   giving Fuji immediate access to sales data, competitive analysis, ROI
   metrics, and stock out information

RESULTS

• Achieved 252% ROI, trained over 3,600 sales associates, and created
   over 14,000 consumer impressions with the Holiday Shared Solutions
   SalesDay Program
• Created over 7500 impressions at the Jones Beach Concert Series
• Trained hundreds of retail sales associates a month on-line via
   ChannelChampions
• Continued success in gaining market share for Fujifilm. Fuji 2650 was
   ranked as the #1 Selling Digital Camera in its category according to
   NPD Techworld and the Fuji 3800 was titled as a "top-rated" 3
   megapixel camera by Consumer Report