“The ‘IOMEGA
SAVE EVERYTHING Tour’ was a success. With over 36,000 end
user interactions at the events we targeted in the Bay Area, Los
Angeles, San Diego, NY, Boston and Chicago, we had an overwhelmingly
positive reaction to the mobile tour. We also were able to garner
press coverage with our donation to the VH-1 Save the Music Foundation.
Most importantly, end users had the opportunity to learn about Iomega
storage solutions while having a good time. The SAVE EVERYTHING
tour met our objectives of increased product awareness, enhanced
brand perception and re-enforced Iomega as a leader in storage and
we are very pleased with the results.”
–Danae B., Marketing Director,
Iomega Corp.
OBJECTIVES
• Create a "buzz" for Iomega and re-enforce Iomega
as the leader in
digital storage solutions
• Increase product awareness by showcasing Iomega's products
in an
exciting, innovative approach
SOLUTION
• Created the 19-day, bi-coastal Iomega “Save Everything”
Mobile Tour
• Utilized two wrapped vans to carry Iomega’s brand through
6 major
markets
• Produced Iomega tents, displays, games, and giveaways that
enhanced
Iomega’s brand perception and increased product
awareness
• Handpicked 30 events targeting colleges, malls, festivals,
a football
game, and strategic partner/retailer stops
• Secured Roxio to be a partner in the games and giveaways
• Secured VH1 Save the Music Foundation as a strategic partner
and
created the “Save Everything” Sweepstakes with VH1
Music Award
tickets
RESULTS
• 13% increase in sales at CDW (on-line retailer) during week
of tour
• 29% increase in sales at Ingram Micro (distribution) during
week of tour
• Over 3,100 unique registrants to www.SaveEverything.com
• Over $15,000 in free press throughout the tour (e.g. Brandweek,
NY
Post, and VH1 Save the Music Foundation)
• Achieved over 175,000 impressions at events with over 36,000
interactions with end users in 19 days
• Over 95 hours of drive time impression with the Iomega vans
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