{ motorola }

OBJECTIVES

• Develop a creative solution for Motorola that would build awareness and    increase sales of their IMfree product
• Create a program targeting teens and tweens
• Drive consumers to Wal-Mart for purchase
• Educate and motivate retail sales associates to sell IMfree units

SOLUTION

• Developed a 10-week Motorola IMfree Mall Tour with a
   branded Dodge Durango to cover 10 US markets
• Created an inviting “chill-out” area with a branded kiosk and bean bags
   to engage teens and tweens to hang out and experience the IMfree
   units
• Used mall events to create a buzz for IMfree and drive consumers to
   Wal-Mart for purchase
• Implemented an in-store Sales Call Program to train retail sales
   associates and build mindshare of the IMfree units at 2,400+ Wal-Marts
• Produced the Motorola IMfree Sweepstakes to generate more
   excitement and gather consumer data for future Motorola marketing
   programs
• Distributed Motorola branded giveaways at events to further increase
   mindshare and hype

RESULTS

• Achieved a 100% lift in sales of IMfree in over 12 weeks
• Received over 3,000 entries for the Motorola IMfree Sweepstakes
• Created a positive buzz for IMfree to over 7,000 teens and
   tweens