"From researching our target industries and clients to securing event venues, Campaigners took care of all the details that lead to a successful product launch."
–Metricom
Campaigners successfully supported the national launch of Ricochet, Metricom's new wireless modem. Our staff conducted a thorough study of Metricom's target markets. We selected high-impact venues to put Metricom at the forefront of the marketplace with fresh marketing collateral and well trained sales staff, creating over one million positive impressions.
OBJECTIVES
• Generate brand and product awareness among consumers and
businesses
• Increase product sales and subscriptions
SOLUTIONS
• Developed Ricochet Street Team and Mobile Tour with extensive
coverage in five major markets with customized "Ricochet" van
• Identified target market for business services
• Researched and secured venues for high-impact events
• Conducted consumer-oriented product demonstrations at participating
retailers, local events, and live radio remotes
• Presented product at business to business forums for real estate,
architectural, medical and other mobile business professionals
• Conducted market research for product pricing and consumer feedback
• Accomplished Street Marketing and impromptu visits by the Ricochet
Team
• Distributed Ricochet premium items
• Promoted Free Ricochet Sweepstakes
EVENTS/VENUES
• Del Mar Fair
• San Diego Rock n'Roll Marathon
• San Diego Padres games
• Atlanta Jingle Jog
• Peach Bowl Fanfest in the Georgia Bowl
• N. Texas Home Improvement Show
• Virgin Megastore in New York City
• JingleBall 2000
• The Chronicle Fourth of July Fireworks on the Waterfront
• Marin County Fair
• Fillmore Jazz Festival
• Association of Realtors events
• American Institute of Architect events
• Small Business Network events
• Wireless industry events and seminars
RESULTS/HIGHLIGHTS
• 153% increase in subscriptions
• Over 2000 leads generated
• Over 1 million impressions
• Exceeded retail training goal by 200% |
