{ rio }

Campaigners helped Rio stand above the competition during the busy holiday season. Through a special holiday campaign, our Delegates impacted Rio’s consumers by improving their retail experience. With enthusiastic Delegates and a great product, Rio achieved a substantial increase in our ROI over the course of 2 months.

OBJECTIVES

• Increase sales of Rio MP3 players
• Build brand and product awareness
• Set up displays and promote co-branded promotion with MusicNow
• Provide competitive information and low-stock reports
• Increase training among retail associates and consumers on product
   features and benefits
• Gather marketing research on product perception, customer
   behavior and retail activities

SOLUTION

• Implemented Rio Sales Day Blitz to cover stores in key markets on
   the weekends
• Educated consumers and retail sales staff on Rio’s MP3 Players
   benefits and its easy download software
• Demonstrated products provided by Rio to showcase their compact
   size and easy to use features
• Implemented a real-time internet reporting system (ResultsNow™)
   enabling immediate sales tracking, stock out information, competitive
   information, and consumer behavior data

RESULTS

• Overachieved return on investment goal with a substantial increase in
   ROI during Sales Days
• Sold more units per day than originally forecasted
   associates
• Conducted in-person training on product features and benefits of Rio
   products for over 7800 retail sales associates
• Reported low stock incidents at retail
• Resolved security packaging issue so that units could be displayed on
   the floor
• Secured paid displays and reported to client when paid displays
   were not implemented in retailer, giving leverage to client for refunds