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"What sold me on Campaigners
was their top-notch account management team and Delegates. They
are experienced, enthusiastic and do an excellent job driving our
program."
-Samsung Telecommunications
America
OBJECTIVES
• Support the launch of new mobile phones at retail chains
where the sales associates were not familiar with Samsung's products
• Increase awareness of the new product and its features to store
managers and associates, as well as the consumer
• Collect consumer and market information for Samsung
SOLUTION
• Designed a SalesDay program employing Delegates to interact
with
retail staff educating them on the Samsung brand and
products
• Recruited and trained specialized Delegates to visit retail
stores
• Implemented a real-time internet reporting system, ResultsNOW™,
enabling immediate response to online reports
• Created a consumer database for future marketing efforts
RESULTS
• 543% ROI
• Exceeded daily unit sales goals by 225%
• Surpassed Samsung's goal for retail store staff trained
on the sales floor by 113%
• Enhanced Samsung's national training efforts by utilizing
Delegates to conduct regional trainings, vendor days, grand openings,
and retailer manager shows
• Increased sell-through on Samsung products as a result of
increased
store visits and training
• Established long term relationship with the retail sales
associates and
store management
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