"Campaigners' creativity, flexibility, and grassroots marketing experience helped us create a very successful promotional campaign for our game character, Spyro the Dragon. We received great in-market exposure as well as national media coverage due to their efforts."
-Universal Interactive
Universal Interactive selected Campaigners to support the launch of Spyro, a new video game, and increase product exposure. From Macy's Thanksgiving Day parade, to GoodMorning America, to NFL Today, we succeeded in creating positive impressions with the "Spyro in the Big Apple" campaign.
OBJECTIVES
• Increase Brand and Product Awareness
• Gain On-air Media Exposure
SOLUTIONS
• Developed "Spyro in the Big Apple" Campaign a 5 day campaign in New York City
• Street Marketing/impromptu visits by Spyro the Dragon
• Distribution of Spyro premium items
EVENTS/VENUES
• Macy Thanksgiving Day Parade
• MTV's Total Request Live
• Central Park Skating Rink
• The Today Show
• Good Morning America
• FAO Schwartz
• Times Square
• Toys R' Us
• NFL Today
• Barnes and Noble
RESULTS/HIGHLIGHTS
• 1,000,000 + Street Impressions
• National Media Exposure on The Today Show and Good Morning
America
• Impromptu photos taken with former Mayor Rudy Giuliani
• 3,200+ Premium Items Distributed
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